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Moschino's latest fragrance, Toy, is housed in a teddy bear

Designer Jeremy Scott became the creative director of Moschino in 2013. Fun fashion collections that he has done for this house were inspired by fast food, pop culture , Sponge Bob cartoons and the Barbie doll. In this style, the new fragrance from Moschino launched by Jeremy Scott is named Moschino Toy.

"The fragrance is exactly what its cheeky name suggests: a toy. And best of all, this actual toy is a real, fuzzy-faced teddy bear to hug and snuggle up with whenever you choose. Screw off its happy faced head and you magically find an atomizer built into the bear’s soft body. Spritz away and then set TOY back down on your vanity table, or toss him on your bedspread with your other furry stuffed animals."

“I wanted to push the fragrance beyond the realm of what a perfume looks like it, or how it’s packaged,” says Moschino creative director Jeremy Scott “And I think we’ve achieved that!”


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