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Alfred Sung aspired to become a fine artist contrary to his parents' wishes that he pursue a traditional profession. In time, his father compromised and agreed to send him to Paris where he studied couture at the famous Chambre Syndicale de la Couture Parisienne. After graduating with first-place honors, Alfred Sung moved to New York City to study at the renowned Parsons School of Design. Upon completion, he began the task of honing his talent while working as an assistant designer for a Seventh Avenue dress manufacturer.

In 1972, Alfred Sung moved to Canada. His next step was designing for a sportswear manufacturer in Toronto's garment district. His exceptional fashion illustration skills allowed him to supplement his junior designer's wages for free-lance projects. Before long, armed with determination, the encouragement of friends and limited savings, he courageously set out on his own. Sung opened a tiny shop in Toronto's trendy Yorkville neighborhood called, Moon.

By 1979, Saul and Joseph Mimran together with Sung joined forces to create a business that soon changed the face of the Canadian fashion industry. In 1980, the three partners formed Monaco Group Inc., the corporate entity that would develop the Alfred Sung brand and the ready-to-wear collection directed to working women. Within months, the Alfred Sung brand appeared in major department and specialty stores across Canada. In 1981, the Alfred Sung label was launched in the United States through Saks Fifth Avenue. Within a year, the clothing appeared in stores such as Macy's, Nordstrom's, Neiman Marcus and Bergdorf Goodman. That same year, Sung opened his first freestanding store in Toronto's prestigious Hazelton Lanes. It was in 1983 that Canada's national news magazine, MacLean's, proclaimed Alfred Sung as Canada's "King of Fashion."

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