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In 1994, Gela Nash-Taylor and Pamela Skaist-Levy decided to create their own fashion label, Travis Jeans, selling maternity pants. In 1996, they changed the name to Juicy Couture, the aim was to create girly apparel and a label equal to that of other major labels, but to be more affordable to the general public. Their line, which they called "Juicy Couture," was to include a variety of athletic and casual wear, most notably the velour tracksuit that won Juicy Couture a great deal of popularity. Taylor and Levy try to get their brand in public eyes by sending completed designs to celebrities and superstars. Madonna was seen wearing the tracksuit, and the company became a success almost instantly. Around 2004, the velour tracksuit once again became very popular, and Juicy Couture then became a worldwide known brand. All of the Juicy Couture items are manufactured with the company signature logo, two highland terriers holding a shield bearing three hearts and Love G&P (for Gela and Pamela). A crown lies overhead, while a Juicy Couture banner flutters below the underline slogan, Made in the Glamorous USA.

Juicy Couture is a contemporary line of both casual and dressy apparel based in Arleta, Los Angeles, California. Now owned by the Liz Claiborne fashion company, Juicy Couture is known for their signature velour tracksuits as well as other clothing and fragrances.

In addition to the fashion line, Juicys freshman fragrance, Juicy Couture Eau de Parfum and Parfum, created by perfumer Harry Fremont, launched in August, 2007. The designers describe the fragrance as "like something Barbie might wear," personifying youth and vitality.

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